Friends are fine, but can we really help a stranger? (26)
9/28/11 •
We jump to help a friend, even before we hear him or her say ‘help’! But a stranger? I’ve discovered something called Rang De. Called social investment, it lets me lend Rs.100 to a needy stranger. And lo and behold, the stranger returns my Rs.100, with interest, within the next 12 months! Rang De is [...]
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I love my customers, but don’t ask me to go the extra mile! (20)
9/20/11 •
Being a customer is a joy. You demand; others oblige. You ask, others give. You pay, others receive. What a high! Here are three real life stories. You’ll easily identify with the love for customers. Story 1 I booked an air ticket for my colleague. In Indigo. Then mailed it to him. Back came his [...]
Maharajah died long time ago. But we continue to pay hospital bills. (31)
9/15/11 •
62 year-old Sudhir Karnik was admitted to a leading hospital in Delhi early this year. He had suffered a heart attack. The hospital had him operated immediately. Post operation he was shifted into the ICU. As is practice, he was put on ventilators to help him recover. However, by Day 2, he was still unconscious. [...]
Three Fasts that changed India (27)
9/08/11 •
Gandhi’s historic dandi march made him the Time magazine’s ‘Man of the Year’ in 1930. The Dandi march was followed by civil disobedience and declaration of swaraj by Congress party , rattling the British, forcing them to pay attention. Discussions followed, resulting in Irwin-Gandhi pact. Though the pact didn’t make the British recognize India’s independence, it opened [...]
Why am I not at Ramlila Maidan today? (23)
8/24/11 •
Because I have a business to manage. I can’t leave my office, though I very much support Annaji’s anti-corruption crusade. I’m sure situation for many of you would be the same. Even if you believe in the cause (who doesn’t?), you may still not find it easy to present yourself in person at the [...]
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Direct Marketing»
9/20/11 •
I love my customers, but don’t ask me to go the extra mile!6/09/11 •
Offer a freebie, or simply kiss!9/02/10 •
Referrals build business. Any doubts?8/24/10 •
Are those who fly the richest in India?8/22/10 •
So you want to launch a loyalty programme…
