Raj Bhatia Posts

Most promotions have single objective – increase market share. The trigger could be sagging sales, competitive pressure, or,  simply a quest to build market share. Two things have to work…

Direct Marketing

You walk into Croma to shop. You look around, find what you are looking for. Discuss with sales person. Negotiate price. Then decide to buy. “Sir, we have an offer…

Direct Marketing

I was in USA last year, using my Indian Vodafone mobile number to roam. Having trouble getting data, I decided to call the local partner operator T-mobile. I couldn’t get…

Management

Politics

When Facebook shows me advertisements based on my profile, I like it very much. For two reasons: More often than not, these are relevant to me. Based either on my…

Management