Category: Direct Marketing

Most promotions have single objective – increase market share. The trigger could be sagging sales. Competitive pressure. Or, just quest to  build market share. Two things have to work in…

Direct Marketing

You walk into Croma to shop. You look around, find what you are looking for. Discuss with sales person. Negotiate price. Then decide to buy. “Sir, we have an offer…

Direct Marketing

Direct Marketing

The odd-even experiment in Delhi has left the taxi owners very happy. Eligible private cars too have been happy, as both driving time and stress were significantly down. But pollution,…

Direct Marketing

Direct Marketing