Three days before World Cup cricket semi-final, I went to buy a new LCD TV. City: Bangalore. Store: Ezone. I searched, but couldn’t get anything within my budget. So, I…
Category: Direct Marketing
If your customers aren’t referring you, you are in serious trouble! Sooner, rather than later, your business could fold up.
On the other hand, if lots of customers are referring you, I’d like to invest in your company, as both you and your company would end up as millionaires.
There’s a lot you can do to make your customers refer you. And you should.
Agreed there’s a lot of ‘substance’ down there at the bottom of the pyramid. But marketers will do better if they keep your sights up, on to the top of the pyramid.
( I wrote this in July, 2005. My colleague Pabitra Chatterjee had helped me improve it) Why do you want to launch a loyalty card programme? Because if you give…
Did you know that more than two-thirds of your customers could leave simply because you didn’t show them you care! Since there is no better or cheaper way to run a business than with loyal customers, here are a few ways to let your customers know that you love them