Agreed there’s a lot of ‘substance’ down there at the bottom of the pyramid. But marketers will do better if they keep your sights up, on to the top of the pyramid.
Category: Direct Marketing
( I wrote this in July, 2005. My colleague Pabitra Chatterjee had helped me improve it) Why do you want to launch a loyalty card programme? Because if you give…
Did you know that more than two-thirds of your customers could leave simply because you didn’t show them you care! Since there is no better or cheaper way to run a business than with loyal customers, here are a few ways to let your customers know that you love them