Author | Writer
62 year-old Sudhir Karnik was admitted to a leading hospital in Delhi early this year. He had suffered a heart attack. The hospital had him operated immediately. Post operation he was shifted into the ICU. As is practice, he was put on ventilators to help …
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The year I turned 10 was 1972. Speaking from the ramparts of Red Fort, the Indian Prime Minister thundered, “India is stronger today than it was 25 years ago. “Our democracy has found roots, our thinking is clear, our goals are determined, our paths are …
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I booked a return air ticket for three family members of mine. A change in return flight had to be made. Changing cost: Rs.2,250 – Rs.750 per person. Or about 20% of ticket price. Does it actually cost an airline Rs.750 when a passenger …
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Before Air Deccan arrived on the scene, changing or canceling an air ticket cost nothing. You only had to visit the airline’s office to get your ticket ‘endorsed’. Air Deccan brought internet booking. It also brought tiered ticket rates. Which meant, people paid different amounts …
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Use the internet to make your company more visible at very little cost and even lesser time. If you are a small services company like mine, you are bound to be as ‘disadvantaged’ as I am. Or, so I thought, until a few months ago, …
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Agreed there’s a lot of ‘substance’ down there at the bottom of the pyramid. But marketers will do better if they keep your sights up, on to the top of the pyramid.
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