Category: Direct Marketing

Direct Marketing

Direct Marketing

Not all advertising helps increase sales. ‘Bad advertising Unsells a product,’ observed David Ogilvy. It erodes brand’s value as well. Not advertising is far safer bet than bad advertising. Why…

Direct Marketing

You walk into Croma to shop. You look around, find what you are looking for. Discuss with sales person. Negotiate price. Then decide to buy. “Sir, we have an offer…

Direct Marketing

Direct Marketing