Category: Marketing

Offer a freebie, or simply kiss!

Three days before World Cup cricket semi-final, I went to buy a new LCD TV. City: Bangalore. Store: Ezone. I searched, but couldn’t get anything within my budget. So, I hopped into another shop, couple of minutes away, in the…

Referrals build business. Any doubts?

If your customers aren’t referring you, you are in serious trouble! Sooner, rather than later, your business could fold up.

On the other hand, if lots of customers are referring you, I’d like to invest in your company, as both you and your company would end up as millionaires.

There’s a lot you can do to make your customers refer you. And you should.