Quick Bio

Went to Frank Anthony Public School and Sardar Patel Vidhyalaya in New Delhi.

B.Com (Hons) graduate from Kirori Mal College, Delhi University.

Post graduate in Advertising & PR from Indian Institute of Mass Communication (IIMC), Delhi.

Career break: Copywriter at Ogilvy.

A decade and half in advertising, at Wunderman-JWT, Grey and Mullen Lowe.

C0-founded Up Close & Personal, a specialist database marketing company. Forced to shut business after 14 years. Reasons: arrogance, inability to retain talent and  and debt.

Leadership role at Pine Labs, followed by Country Manager, Aimia.

Presently associated with Nrityagram Odissi Dance Village.