Author | Writer
My favorite restaurant serves good food, gives me nice service. Yet, I seem to be preferring its competitor more often. Because it gives better food or service, or it’s closer? No. It offers better deals. Every time I have to shop for clothing, I reach …
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Not all advertising helps increase sales. ‘Bad advertising Unsells a product,’ observed David Ogilvy. It erodes brand’s value as well. Not advertising is far safer bet than bad advertising. Why pay to lose sales? If Mr. Modi were to heed this advice, he’d refrain from …
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You walk into Croma to shop. You look around, find what you are looking for. Discuss with sales person. Negotiate price. Then decide to buy. “Sir, we have an offer – you can get 10% off,” the sales person informs you rather gleefully. “Do you …
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When Facebook shows me advertisements based on my profile, I like it very much. For two reasons: More often than not, these are relevant to me. Based either on my profile (55 years, vacations often, high income, so show him holiday ads), or my recent …
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Low profile market leader, Indigo Airlines’ success and strategy suggest that it practices marketing as it should be. There are lessons to be learnt. Or perhaps, we all need to refresh our marketing fundas.
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Three days before World Cup cricket semi-final, I went to buy a new LCD TV. City: Bangalore. Store: Ezone. I searched, but couldn’t get anything within my budget. So, I hopped over to another shop, a couple of minutes away, in the same lane: …
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