Author: <span class="vcard">Raj Bhatia</span>

Direct Marketing

Direct Marketing

Mumbai’s public transport service BEST slashed its fares by more than half last month. Within a month, 10 lakh new riders are using the service every day, a rise of 60%. However, increased ridership has taken a toll on BEST’s revenue. Lest the losses pile-up, it’s important to help BEST meet the shortfall. A win-win would be to make vehicle owners fund it. Because if more commuters leave their personal vehicles back home, traffic congestion would reduce. Leading to lower pollution.

Issues

Not all advertising helps increase sales. ‘Bad advertising Unsells a product,’ observed David Ogilvy. It erodes brand’s value as well. Not advertising is far safer bet than bad advertising. Why…

Direct Marketing

Issues