CRM – Raj Bhatia

Buy customer loyalty. It’s cheaper than you think.

My favorite restaurant serves good food, gives me nice service. Yet, I seem to be preferring its competitor more often. Because it gives better food or service, or it’s closer? No. It offers better deals. Every time I have to shop for clothing, I reach …

What a fine dine restaurant can teach an insurance company about customer loyalty?

A fine dine restaurant’s recipe for success is centered around great food and excellent ambience. Right? Well, not entirely. Only the restaurants that are exceptionally attentive to customers actually stand out, even if their food and ambience aren’t as great. Why? What we love the …

Little nudges that bring new customers in droves

Paypal in its early days offered each customer a credit of $20 into her account every time a friend of her’s opened a Paypal account. Friends too received $20 credit. Within 6 months, PayPal had added 5 million new customers! According to Elon Musk, PayPal …

How to run a successful customer referral program – 2

No successful business has been built without strong customer referrals. Though technology has made the process of soliciting and rewarding referrals as easy as can get, participation even among happy customers has declined. Learn how to use a customer referral program to build a successful business

To refer or not to refer: Does an incentive help?

Learn Customer Engagement from the World’s Greatest Salesman

Joe was 38 years old. Unsuccessful, unemployed, a failure in over 40 different jobs he tried from age 9 onwards, from shining shoes to building and selling flats. ‘Total loser’ is how the world described him. One morning his wife confronted him with the ugly …