Raj Bhatia

Loyalty Marketing Specialist | Author | Blogger

Category: CRM

What a fine dine restaurant can teach an insurance company about customer loyalty?

A fine dine restaurant’s recipe for success is centered around great food and excellent ambience. Right? Well, not entirely. Only the restaurants that are exceptionally attentive to customers actually stand…

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Little nudges that bring new customers in droves

Paypal in early days offered each customer a credit of $20 into her account every time a friend of hers opened a Paypal account. Friends too received $20 credit. Within…

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How to run a successful customer referral program – 2

No successful business has been built without strong customer referrals. Though technology has made the process of soliciting and rewarding referrals as easy as can get, participation even among happy customers has declined. Learn how to use a customer referral program to build a successful business

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To refer or not to refer: Does an incentive help?

No successful business has been built without strong customer referrals. Though technology has made the process of soliciting and rewarding referrals as easy as can get, participation even among happy customers has declined. Why?

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Learn Customer Engagement from the World’s Greatest Salesman

Joe was 38 years old. Unsuccessful, unemployed, a failure in over 40 different jobs he tried from age 9 onwards, from shining shoes to building and selling flats. ‘Total loser’…

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Does Saying Hello Improve Your Chances of Selling?

When two people fall in love, they don’t need an engagement ring to bind their relationship. On the other hand, arranged marriages follow a set trajectory. Photos are exchanged. Candidates…

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