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Raj Bhatia

Couselling for Better Relationships

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Buy customer loyalty. It’s cheaper than you think.
Business / CRM / Marketing

Buy customer loyalty. It’s cheaper than you think.

Posted on: May 31, 2020May 31, 2020

My favorite restaurant serves good food, gives me nice service. Yet, I seem to be preferring its competitor more often. Because it gives better food or service, or […]

When advertising is bad for business
Business / Marketing

When advertising is bad for business

Posted on: May 6, 2019May 24, 2020

Not all advertising helps increase sales. ‘Bad advertising Unsells a product,’ observed David Ogilvy. It erodes brand’s value as well. Not advertising is far safer bet than bad […]

Offers that send customers away!
Business / Marketing

Offers that send customers away!

Posted on: July 3, 2018May 24, 2020

You walk into Croma to shop. You look around, find what you are looking for. Discuss with sales person. Negotiate price. Then decide to buy. “Sir, we have […]

Facebook and Fake News
Business / Marketing

Facebook and Fake News

Posted on: April 10, 2018May 24, 2020

When Facebook shows me advertisements based on my profile, I like it very much. For two reasons: More often than not, these are relevant to me. Based either […]

Marketing is not a mantra. It’s core to the product.
Business / Marketing

Marketing is not a mantra. It’s core to the product.

Posted on: January 12, 2013May 24, 2020

Low profile market leader, Indigo Airlines’ success and strategy suggest that it practices marketing as it should be. There are lessons to be learnt. Or perhaps, we all need to refresh our marketing fundas.

Offer a freebie, or simply kiss!
Business / Marketing

Offer a freebie, or simply kiss!

Posted on: June 9, 2011May 24, 2020

  Three days before World Cup cricket semi-final, I went to buy a new LCD TV. City: Bangalore. Store: Ezone. I searched, but couldn’t get anything within my […]

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