Author | Writer
If you were a CEO of a company, you’ll realize that caring for customers is becoming increasingly expensive. At the same time, pressure to earn more profits continues to soar (have you come across a company that projects a reduction in sales or profit in …
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Before Air Deccan arrived on the scene, changing or canceling an air ticket cost nothing. You only had to visit the airline’s office to get your ticket ‘endorsed’. Air Deccan brought internet booking. It also brought tiered ticket rates. Which meant, people paid different amounts …
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Use the internet to make your company more visible at very little cost and even lesser time. If you are a small services company like mine, you are bound to be as ‘disadvantaged’ as I am. Or, so I thought, until a few months ago, …
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If your customers aren’t referring you, you are in serious trouble! Sooner, rather than later, your business could fold up.
On the other hand, if lots of customers are referring you, I’d like to invest in your company, as both you and your company would end up as millionaires.
There’s a lot you can do to make your customers refer you. And you should.
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Agreed there’s a lot of ‘substance’ down there at the bottom of the pyramid. But marketers will do better if they keep your sights up, on to the top of the pyramid.
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( I wrote this in July, 2005. My colleague Pabitra Chatterjee had helped me improve it) Why do you want to launch a loyalty card programme? Because if you give back a bit you can increase your sales; Because all your competitors are doing it; …
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