Low profile market leader, Indigo Airlines’ success and strategy suggest that it practices marketing as it should be. There are lessons to be learnt. Or perhaps, we all need to refresh our marketing fundas.
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I love my customers, but don’t ask me to go the extra mile!
Being a customer is a joy. You demand; others oblige. You ask, others give. You pay, others receive. What a high! Here are three real life stories. You’ll easily identify with the love for customers. Story 1 I booked an air ticket for my colleague. …
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Maharajah died long time ago. But we continue to pay hospital bills.
62 year-old Sudhir Karnik was admitted to a leading hospital in Delhi early this year. He had suffered a heart attack. The hospital had him operated immediately. Post operation he was shifted into the ICU. As is practice, he was put on ventilators to help …
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Turning 10 the second time
The year I turned 10 was 1972. Speaking from the ramparts of Red Fort, the Indian Prime Minister thundered, “India is stronger today than it was 25 years ago. “Our democracy has found roots, our thinking is clear, our goals are determined, our paths are …
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Offer a freebie, or simply kiss!
Three days before World Cup cricket semi-final, I went to buy a new LCD TV. City: Bangalore. Store: Ezone. I searched, but couldn’t get anything within my budget. So, I hopped over to another shop, a couple of minutes away, in the same lane: …
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3 airline malpractices that government supports
I booked a return air ticket for three family members of mine. A change in return flight had to be made. Changing cost: Rs.2,250 – Rs.750 per person. Or about 20% of ticket price. Does it actually cost an airline Rs.750 when a passenger …
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