Low profile market leader, Indigo Airlines’ success and strategy suggest that it practices marketing as it should be. There are lessons to be learnt. Or perhaps, we all need to refresh our marketing fundas.
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I love my customers, but don’t ask me to go the extra mile!
Being a customer is a joy. You demand; others oblige. You ask, others give. You pay, others receive. What a high! Here are three real life stories. You’ll easily identify with the love for customers. Story 1 I booked an air ticket for my colleague. …
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