Marketing is not a mantra. It’s core to the product.

Low profile market leader, Indigo Airlines’ success and strategy suggest that it practices marketing as it should be. There are lessons to be learnt. Or perhaps, we all need to refresh our marketing fundas.

Read More

Sachin: The world’s greatest one-day cricketer. And why?

In February 2002, he was judged by Wisden to have played the best One Day International (ODI) innings of all time. In December 2002, he was chosen by Wisden as the greatest ODI batsman of all times. The ODI ratings comfortably perched him at 1. …

Read More