( I wrote this in July, 2005. My colleague Pabitra Chatterjee had helped me improve it) Why do you want to launch a loyalty card programme? Because if you give…
Author: <span class="vcard">Raj Bhatia</span>
Did you know that more than two-thirds of your customers could leave simply because you didn’t show them you care! Since there is no better or cheaper way to run a business than with loyal customers, here are a few ways to let your customers know that you love them
Agreed test matches last for 5 days, but can the joy of watching Laxman or Sachin against the best bowlers, with no limitation on either field settings or the number of overs or bouncers a bowler can bowl, be experienced in any other format?