When Facebook shows me advertisements based on my profile, I like it very much. For two reasons: More often than not, these are relevant to me. Based either on my…
Category: Management
Low profile market leader, Indigo Airlines’ success and strategy suggest that it practices marketing as it should be. There are lessons to be learnt. Or perhaps, we all need to refresh our marketing fundas.
I lament why has the government increased diesel price by Rs.5? Instead, it should have increased it by Rs.20, and then rolled it back to Rs.17. And the very next…
62 year-old Sudhir Karnik was admitted to a leading hospital in Delhi early this year. He had suffered a heart attack. The hospital had him operated immediately. Post operation he…
The year I turned 10 was 1972. Speaking from the ramparts of Red Fort, the Indian Prime Minister thundered, “India is stronger today than it was 25 years ago. “Our…