Agreed there’s a lot of ‘substance’ down there at the bottom of the pyramid. But marketers will do better if they keep your sights up, on to the top of the pyramid.
Issues / Politics
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Heard about 300% salary hike?
Here are four thoughts to chew: a. Salary is directly linked to the demand for you – the better you are, the higher is the salary you would […]
Business / CRM
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So you want to launch a loyalty programme…
( I wrote this in July, 2005. My colleague Pabitra Chatterjee had helped me improve it) Why do you want to launch a loyalty card programme? Because if […]
Business / CRM
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The “I love you” strategy
Did you know that more than two-thirds of your customers could leave simply because you didn’t show them you care! Since there is no better or cheaper way to run a business than with loyal customers, here are a few ways to let your customers know that you love them
Issues / Society
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Test matches are dead. Or, are they being killed?
Agreed test matches last for 5 days, but can the joy of watching Laxman or Sachin against the best bowlers, with no limitation on either field settings or the number of overs or bouncers a bowler can bowl, be experienced in any other format?
Business / Management
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A tale of three CEOs
You have to learn to delegate. It’s probably the most important thing that you can do for the survival of the company you founded. (Published in Inc. India, […]