Quick bio

Went to Frank Anthony Public School and Sardar Patel Vidhyalaya in New Delhi. B.Com (Hons) graduate from Kirori Mal College, Delhi University. Post graduate in Advertising & PR from Indian Institute of Mass Communication (IIMC), Delhi. Career break: Copywriter at Ogilvy. A decade and half in advertising, at Wunderman-JWT, Grey and Mullen Lowe. C0-founded Up […]

The easiest, fastest way to add new customers

            Here’s the secret from the world’s most successful businesses In its early days, PayPal offered its customers a credit of $20 every time a friend of their’s opened a Paypal account. Friends too received a $20 credit. According to Elon Musk, PayPalspent about US$60 million on its referral incentives. […]

Lost carry-on baggage?

Strange statement! Considering that cabin bag invariably rests overhead, literaly just over our seats. Also, we Indians are up from our seats the moment plane comes to a halt after landing. Promptly, we pull the baggage… read on  

Buy customer loyalty. It’s cheaper than you think.

My favorite restaurant serves good food, gives me nice service. Yet, I seem to be preferring its competitor more often. Because it gives better food or service, or it’s closer? No. It offers better deals. Every time I have to shop for clothing, I reach for Shoppers Stop. Not for variety or brands alone. But […]

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