Lost carry-on baggage?

Strange statement! Considering that cabin bag invariably rests overhead, literaly just over our seats. Also, we Indians are up from our seats the moment plane comes to a halt after landing. Promptly, we pull the baggage… read on  

Buy customer loyalty. It’s cheaper than you think.

My favorite restaurant serves good food, gives me nice service. Yet, I seem to be preferring its competitor more often. Because it gives better food or service, or it’s closer? No. It offers better deals. Every time I have to shop for clothing, I reach for Shoppers Stop. Not for variety or brands alone. But […]

Difficult Clients

Difficult Clients are a pain. They have unreasonable expectations. They demand too much. They are disrespectful. They can drive you nuts. To the extent that they can become a reason for you either quit your job or get your fired. I speak with authority; I’ve handled over 500 clients managers. While clients haven’t changed, nor have […]

Little nudges that bring new customers in droves

Paypal in its early days offered each customer a credit of $20 into her account every time a friend of her’s opened a Paypal account. Friends too received $20 credit. Within 6 months, PayPal had added 5 million new customers! According to Elon Musk, PayPal spent about US$60 million on its referral incentives. By 2015, […]

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