Couselling for Better Relationships
No successful business has been built without strong customer referrals. Though technology has made the process of soliciting and rewarding referrals as easy as can get, participation even among happy customers has declined. Learn how to use a customer referral program to build a successful business
No successful business has been built without strong customer referrals. Though technology has made the process of soliciting and rewarding referrals as easy as can get, participation even among happy customers has declined. Why?
Joe was 38 years old. Unsuccessful, unemployed, a failure in over 40 different jobs he tried from age 9 onwards, from shining shoes to building and selling flats. ‘Total loser’ is how the world described him. One morning his wife confronted him with the ugly reality he’d avoided facing thus far. “Do something! There is […]
When two people fall in love, they don’t need an engagement ring to bind their relationship. On the other hand, arranged marriages follow a set trajectory. Photos are exchanged. Candidates credentials and family details are shared. Discreet ref checks follow. If candidates pass these filters, they get a chance to see or meet each other. […]
Mumbai’s public transport service BEST slashed its fares by more than half last month. Within a month, 10 lakh new riders are using the service every day, a rise of 60%. However, increased ridership has taken a toll on BEST’s revenue. Lest the losses pile-up, it’s important to help BEST meet the shortfall. A win-win would be to make vehicle owners fund it. Because if more commuters leave their personal vehicles back home, traffic congestion would reduce. Leading to lower pollution.
Not all advertising helps increase sales. ‘Bad advertising Unsells a product,’ observed David Ogilvy. It erodes brand’s value as well. Not advertising is far safer bet than bad advertising. Why pay to lose sales? If Mr. Modi were to heed this advice, he’d refrain from doing any more election rallies. The more he speaks, the […]