Difficult Clients

Difficult Clients are a pain. They have unreasonable expectations. They demand too much. They are disrespectful. They can drive you nuts. To the extent that they can become a reason for you either quit your job or get your fired. I speak with authority; I’ve handled over 500 clients managers. While clients haven’t changed, nor have […]

Little nudges that bring new customers in droves

Paypal in its early days offered each customer a credit of $20 into her account every time a friend of her’s opened a Paypal account. Friends too received $20 credit. Within 6 months, PayPal had added 5 million new customers! According to Elon Musk, PayPal spent about US$60 million on its referral incentives. By 2015, […]

How to run a successful customer referral program – 2

No successful business has been built without strong customer referrals. Though technology has made the process of soliciting and rewarding referrals as easy as can get, participation even among happy customers has declined. Learn how to use a customer referral program to build a successful business

Learn Customer Engagement from the World’s Greatest Salesman

Joe was 38 years old. Unsuccessful, unemployed, a failure in over 40 different jobs he tried from age 9 onwards, from shining shoes to building and selling flats. ‘Total loser’ is how the world described him. One morning his wife confronted him with the ugly reality he’d avoided facing thus far. “Do something! There is […]

Does Saying Hello Improve Your Chances of Selling?

When two people fall in love, they don’t need an engagement ring to bind their relationship. On the other hand, arranged marriages follow a set trajectory. Photos are exchanged. Candidates credentials and family details are shared. Discreet ref checks follow. If candidates pass these filters, they get a chance to see or meet each other. […]

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