Here’s the secret from the world’s most successful businesses

In its early days, PayPal offered its customers a credit of $20 every time a friend of their’s opened a Paypal account. Friends too received a $20 credit. According to Elon Musk, PayPalspent about US$60 million on its referral incentives. A collosal waste of money?

Not really, it seems.

Within six months, PayPal had 5 million customers. By 2015, the company had over 100 million customers and a …  read on