eMarketing

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Story of an executive’s fight to save her job that teaches her critical lessons in client management Close your eyes, and think about some of your good clients. Next, think of the difficult ones. What’s the difference? Good clients are few, while difficult clients abound. Good clients are understanding, accommodative, but difficult ones are unreasonable […]

Meet Diya. She’s 29, single and independent. She works for a large company with an exciting career ahead of her. Life’s fantastic. Until she faces sexual harassment at work. But complaining gets her sacked with no notice Overnight,  her career is ruined, and there’s no one she can turn to. She’s shattered. Diya wants her […]

Went to Frank Anthony Public School and Sardar Patel Vidhyalaya in New Delhi. B.Com (Hons) graduate from Kirori Mal College, Delhi University. Post graduate in Advertising & PR from Indian Institute of Mass Communication (IIMC), Delhi. Career break: Copywriter at Ogilvy. A decade and half in advertising, at Wunderman-JWT, Grey and Mullen Lowe. C0-founded Up […]

            Here’s the secret from the world’s most successful businesses In its early days, PayPal offered its customers a credit of $20 every time a friend of their’s opened a Paypal account. Friends too received a $20 credit. According to Elon Musk, PayPalspent about US$60 million on its referral incentives. […]