CRM

( I wrote this in July, 2005. My colleague Pabitra Chatterjee had helped me improve it) Why do you want to launch a loyalty card programme? Because if you give back a bit you can increase your sales; Because all your competitors are doing it; Because you want your customers to carry a sexy plastic […]

Did you know that more than two-thirds of your customers could leave simply because you didn’t show them you care! Since there is no better or cheaper way to run a business than with loyal customers, here are a few ways to let your customers know that you love them