Couselling for Better Relationships
When two people fall in love, they don’t need an engagement ring to bind their relationship. On the other hand, arranged marriages follow a set trajectory. Photos are exchanged. Candidates credentials and family details are shared. Discreet ref checks follow. If candidates pass these filters, they get a chance to see or meet each other. […]
I was in USA last year, using my Indian Vodafone mobile number to roam. Having trouble accessing data services, I decided to call Vodafone’s local partner operator – T-mobile. I couldn’t get to speak to anyone – one machine message to another, each with irrelevant options. “At least in India, we can get to speak […]
The comic Mandrake the Magician, written by Lee Falk, first appeared in 1934. Considered comic’s first real hero, Mandrake’s work was based on an unusually fast hypnotic technique. His hat, cloak and wand possessed great magical properties. Though the comic strip saw its last in Dec 2002, Mandrake (and his ilk) continues to thrive via customer […]
Being a customer is a joy. You demand; others oblige. You ask, others give. You pay, others receive. What a high! Here are three real life stories. You’ll easily identify with the love for customers. Story 1 I booked an air ticket for my colleague. In Indigo. Then mailed it to him. Back came his […]
If you were a CEO of a company, you’ll realize that caring for customers is becoming increasingly expensive. At the same time, pressure to earn more profits continues to soar (have you come across a company that projects a reduction in sales or profit in future?). There is a third angle too: customers now have […]
If your customers aren’t referring you, you are in serious trouble! Sooner, rather than later, your business could fold up.
On the other hand, if lots of customers are referring you, I’d like to invest in your company, as both you and your company would end up as millionaires.
There’s a lot you can do to make your customers refer you. And you should.