When two people fall in love, they don’t need an engagement ring to bind their relationship. On the other hand, arranged marriages follow a set trajectory. Photos are […]
Real customers, Artificial response
I was in USA last year, using my Indian Vodafone mobile number to roam. Having trouble accessing data services, I decided to call Vodafone’s local partner operator – […]
7 trends in customer loyalty that marketers shouldn’t ignore
The comic Mandrake the Magician, written by Lee Falk, first appeared in 1934. Considered comic’s first real hero, Mandrake’s work was based on an unusually fast hypnotic technique. His […]
I love my customers, but don’t ask me to go the extra mile!
Being a customer is a joy. You demand; others oblige. You ask, others give. You pay, others receive. What a high! Here are three real life stories. You’ll […]
King? No way! Customer’s just a toothless tiger
If you were a CEO of a company, you’ll realize that caring for customers is becoming increasingly expensive. At the same time, pressure to earn more profits continues […]
Referrals build business. Any doubts?
If your customers aren’t referring you, you are in serious trouble! Sooner, rather than later, your business could fold up.
On the other hand, if lots of customers are referring you, I’d like to invest in your company, as both you and your company would end up as millionaires.
There’s a lot you can do to make your customers refer you. And you should.