Author: Raj Bhatia

BEST must be praised. And helped.

Mumbai’s public transport service BEST slashed its fares by more than half last month. Within a month, 10 lakh new riders are using the service every day, a rise of 60%. However, increased ridership has taken a toll on BEST’s revenue. Lest the losses pile-up, it’s important to help BEST meet the shortfall. A win-win would be to make vehicle owners fund it. Because if more commuters leave their personal vehicles back home, traffic congestion would reduce. Leading to lower pollution.

When advertising is bad for business

Not all advertising helps increase sales. ‘Bad advertising Unsells a product,’ observed David Ogilvy. It erodes brand’s value as well. Not advertising is far safer bet than bad advertising. Why pay to lose sales? If Mr. Modi were to heed…

The Fine Art of Orchestrating Bluffs

Mr. Modi is at his best when speaking. He’s articulate. Persuasive. Satirical. Entertaining. It won’t be inappropriate to say that he spoke his way to the top job in the country in 2014. Other factors helped too. Gujarat model. Though…