About Me

I earn my living by generating ideas – ideas that help my clients’ create and retain customers.

In the 32 years I have done this, I must have generated no less than a few thousand ideas. And had opportunity to see at least a couple of hundred get implemented.

Ideas keep popping in and out of my mind.  Some stick, others just disappear. I share them all. With friends and colleagues, and whoever else willing to listen:-).  The ones I receive a positive feedback, I nurture them, nourish them. Gather more facts, read related material, discuss and share with more people.

Thanks to my friend Shiv’s encouragement, I decided to put these down into my blog.  So I can share these with many more people. In a form where these can be read and absorbed more easily.

I’ll be grateful if you can share a comment, or a suggestion, or some criticism. I sincerely look forward to hearing from you.


Quick Resume

I’m mass communication post graduate, with graduation in business, commerce & accounting. I started my career with Ogilvy & Mather as a copywriter in 1986.  In my career spanning 31 years now, I’ve spent 25 years doing integrated marketing.

After spending a decade and half in advertising industry (O&M, Grey, JWT, Lintas), I turned an entrepreneur.  I co-founded a company called Up Close & Personal or UCP. UCP specialised in integrated marketing solutions. Over the last five years, I’ve done a lot work in digital space. I’ve even created three mobile app from scratch. At present, a lead Aimia in India as its Country Manager.

I enjoy reading, a lot and a lot of diverse subjects. But what I enjoy most is economics of everything. I’m very fond of observing people. I love to drive and interact. Intelligent and meaningful conversations excite me. I laugh easily and greatly appreciate people with sense of humour.  TED talks enlighten me. My favourite magazine is The Economist.

There are many people I admire. Narayana Murthy in business – I built my company on ethical values Mr Murthy espoused. I’m a big fan of Rahul Dravid. Vivian Richards, Micheal Holding, Harsha Bhogle, Dr Eric Berne, Nandan Nilekani, Ramachandra Guha, T N Nina, Bejoy Kumar Y, Jeffery Archer, Bill Gates, Barack Obama, Malcolm Galdwell are the personalities I admire.

I was born in Delhi. I have worked in Delhi, Bombay and Bangalore. I now work and live in Mumbai.

Welcome to my blog!




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