Why is India’s greatest salesman failing?
Shaadi wo ladoo hai jisne khaya wo pachhtaya, aur jisne nahin khaya, wo bhi pachhtaya. I heard this simile for […]
Issues, Politics
Anyone can be rich. Interested?
“I’ve been rich and I’ve been poor. And, believe me, rich is best” Undoubtedly, rich is better. But how
Why the medical insurance for poor is anti-poor?
I have Rs.500,000 medical insurance coverage for my family of three for nearly 8 years now. The last renewal cost
7 trends in customer loyalty that marketers shouldn’t ignore
The comic Mandrake the Magician, written by Lee Falk, first appeared in 1934. Considered comic’s first real hero, Mandrake’s work
Issues, Politics
Elections results: Pass or fail?
Election results from 5 states are out. Experts have already analysed them to death. But none have mentioned the real
Marketing is not a mantra. It’s core to the product.
Low profile market leader, Indigo Airlines’ success and strategy suggest that it practices marketing as it should be. There are lessons to be learnt. Or perhaps, we all need to refresh our marketing fundas.