Shaadi wo ladoo hai jisne khaya wo pachhtaya, aur jisne nahin khaya, wo bhi pachhtaya. I heard this simile for the first time from my Hindi teacher in […]
Finance / Issues
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Anyone can be rich. Interested?
“I’ve been rich and I’ve been poor. And, believe me, rich is best” Undoubtedly, rich is better. But how would I know unless I’ve been one? Last […]
Issues / Society
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Why the medical insurance for poor is anti-poor?
I have Rs.500,000 medical insurance coverage for my family of three for nearly 8 years now. The last renewal cost me 14K. Fortunately, or shall I say unfortunately, […]
Business / CRM
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7 trends in customer loyalty that marketers shouldn’t ignore
The comic Mandrake the Magician, written by Lee Falk, first appeared in 1934. Considered comic’s first real hero, Mandrake’s work was based on an unusually fast hypnotic technique. His […]
Issues / Politics
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Elections results: Pass or fail?
Election results from 5 states are out. Experts have already analysed them to death. But none have mentioned the real reasons. I believe there are three: Great advertising […]
Business / Marketing
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Marketing is not a mantra. It’s core to the product.
Low profile market leader, Indigo Airlines’ success and strategy suggest that it practices marketing as it should be. There are lessons to be learnt. Or perhaps, we all need to refresh our marketing fundas.