Anyone can be rich. Interested?

“I’ve been rich and I’ve been poor. And, believe me, rich is best”   Undoubtedly, rich is better. But how would I know unless I’ve been one? Last week I finished reading a brilliant book – The Richest Man in Babylon.  (Rs.197 on Flipkart). A story beautifully told. It has convinced me that that anyone […]

Why the medical insurance for poor is anti-poor?

I have Rs.500,000 medical insurance coverage for my family of three for nearly 8 years now. The last renewal cost me 14K. Fortunately, or shall I say unfortunately, I’ve never availed any benefit from the policy. For three reasons: None of us have faced a serious health issues (Thank God!) Doctors’ consultancy, diagnostic tests, and […]

7 trends in customer loyalty that marketers shouldn’t ignore

The comic Mandrake the Magician, written by Lee Falk, first appeared in 1934. Considered comic’s first real hero, Mandrake’s work was based on an unusually fast hypnotic technique. His hat, cloak and wand possessed great magical properties. Though the comic strip saw its last in Dec 2002, Mandrake (and his ilk) continues to thrive via customer […]

Elections results: Pass or fail?

Election results from 5 states are out. Experts have already analysed them to death. But none have mentioned the real reasons. I believe there are three: Great advertising cannot make up for poor governance. AAP is an example. Having done zilch in Delhi over past two years, AAP obviously couldn’t fool smart Punjabis to elect […]

Sachin: The world’s greatest one-day cricketer. And why?

In February 2002, he was judged by Wisden to have played the best One Day International (ODI) innings of all time. In December 2002, he was chosen by Wisden as the greatest ODI batsman of all times. The ODI ratings comfortably perched him at 1. These rankings were based on the level achieved by the […]

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