Sar Utha Ke Jiyo, Bina Karz Ke. That’s NYAY

The math doesn’t add up, economists state. Where will the money come from? ask the critics. It will have an adverse impact on labor participation, hence create scarcity of labor, says another expert. We need jobs, not doles, adds another. A guaranteed income of Rs.6000 a month is what has been promised. For each of […]

Offers that send customers away!

You walk into Croma to shop. You look around, find what you are looking for. Discuss with sales person. Negotiate price. Then decide to buy. “Sir, we have an offer – you can get 10% off,” the sales person informs you rather gleefully. “Do you have Axis bank credit card?” “No. I have an ICICI […]

Real customers, Artificial response

I was in USA last year, using my Indian Vodafone mobile number to roam. Having trouble accessing data services, I decided to call Vodafone’s local partner operator – T-mobile. I couldn’t get to speak to anyone – one machine message to another, each with irrelevant options. “At least in India, we can get to speak […]

Facebook and Fake News

When Facebook shows me advertisements based on my profile, I like it very much. For two reasons: More often than not, these are relevant to me. Based either on my profile (55 years, vacations often, high income, so show him holiday ads), or my recent browsing history (browsing sofas and TV stand, so show him […]

Why is India’s greatest salesman failing?

Shaadi wo ladoo hai jisne khaya wo pachhtaya, aur jisne nahin khaya, wo bhi pachhtaya. I heard this simile for the first time from my Hindi teacher in my high school. His name was Raj. And his style of teaching quite colorful, as he generously mixed text book reading with stories, anecdotes, proverbs and similes […]

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