“I’ve been rich and I’ve been poor. And, believe me, rich is best” Undoubtedly, rich is better. But how would I know unless I’ve been one? Last week I…
Author: <span class="vcard">Raj Bhatia</span>
I have Rs.500,000 medical insurance coverage for my family of three for nearly 8 years now. The last renewal cost me 14K. Fortunately, or shall I say unfortunately, I’ve never…
The comic Mandrake the Magician, written by Lee Falk, first appeared in 1934. Considered comic’s first real hero, Mandrake’s work was based on an unusually fast hypnotic technique. His hat, cloak…
Election results from 5 states are out. Experts have already analysed them to death. But none have mentioned the real reasons. I believe there are three: Great advertising cannot make…
Low profile market leader, Indigo Airlines’ success and strategy suggest that it practices marketing as it should be. There are lessons to be learnt. Or perhaps, we all need to refresh our marketing fundas.