Election results from 5 states are out. Experts have already analysed them to death. But none have mentioned the real reasons. I believe there are three: Great advertising cannot make…
Author: <span class="vcard">Raj Bhatia</span>
Low profile market leader, Indigo Airlines’ success and strategy suggest that it practices marketing as it should be. There are lessons to be learnt. Or perhaps, we all need to refresh our marketing fundas.
In February 2002, he was judged by Wisden to have played the best One Day International (ODI) innings of all time. In December 2002, he was chosen by Wisden as…
I lament why has the government increased diesel price by Rs.5? Instead, it should have increased it by Rs.20, and then rolled it back to Rs.17. And the very next…
Our class teacher in standard II and IV was a gentleman whom we addressed as Mr. Vohra (fellow FAPSians may recall him). He was a midget of a man –…