When two people fall in love, they don’t need an engagement ring to bind their relationship. On the other hand, arranged marriages follow a set trajectory. Photos are […]
Environment / Issues
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BEST must be praised. And helped.
Mumbai’s public transport service BEST slashed its fares by more than half last month. Within a month, 10 lakh new riders are using the service every day, a rise of 60%. However, increased ridership has taken a toll on BEST’s revenue. Lest the losses pile-up, it’s important to help BEST meet the shortfall. A win-win would be to make vehicle owners fund it. Because if more commuters leave their personal vehicles back home, traffic congestion would reduce. Leading to lower pollution.
Business / Marketing
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When advertising is bad for business
Not all advertising helps increase sales. ‘Bad advertising Unsells a product,’ observed David Ogilvy. It erodes brand’s value as well. Not advertising is far safer bet than bad […]
Environment / Issues
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Answer to Mumbai’s traffic woes is AC local
Highest Average Air Quality in Mumbai in 2017 was 186, a 40% increase over previous three years. In 2018, WHO ranked Mumbai as 4th most polluted megacity in […]
Issues / Politics
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Here’s why Mr. Modi will lose 2019
I’m not a political analyst. But I make my living working with data. I look for insights, and use them to create winning marketing strategies for my clients. […]
Issues / Politics
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The Fine Art of Orchestrating Bluffs
Mr. Modi is at his best when speaking. He’s articulate. Persuasive. Satirical. Entertaining. It won’t be inappropriate to say that he spoke his way to the top job […]