Paypal in its early days offered each customer a credit of $20 into her account every time a friend of her’s opened a Paypal account. Friends too received […]
Business / CRM
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How to run a successful customer referral program – 2
No successful business has been built without strong customer referrals. Though technology has made the process of soliciting and rewarding referrals as easy as can get, participation even among happy customers has declined. Learn how to use a customer referral program to build a successful business
Business / CRM
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To refer or not to refer: Does an incentive help?
No successful business has been built without strong customer referrals. Though technology has made the process of soliciting and rewarding referrals as easy as can get, participation even among happy customers has declined. Why?
Business / CRM
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Learn Customer Engagement from the World’s Greatest Salesman
Joe was 38 years old. Unsuccessful, unemployed, a failure in over 40 different jobs he tried from age 9 onwards, from shining shoes to building and selling flats. […]
Business / CRM
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Does Saying Hello Improve Your Chances of Selling?
When two people fall in love, they don’t need an engagement ring to bind their relationship. On the other hand, arranged marriages follow a set trajectory. Photos are […]
Business / Marketing
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When advertising is bad for business
Not all advertising helps increase sales. ‘Bad advertising Unsells a product,’ observed David Ogilvy. It erodes brand’s value as well. Not advertising is far safer bet than bad […]