You walk into Croma to shop. You look around, find what you are looking for. Discuss with sales person. Negotiate price. Then decide to buy. “Sir, we have […]
Business / CRM
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Real customers, Artificial response
I was in USA last year, using my Indian Vodafone mobile number to roam. Having trouble accessing data services, I decided to call Vodafone’s local partner operator – […]
Business / Marketing
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Facebook and Fake News
When Facebook shows me advertisements based on my profile, I like it very much. For two reasons: More often than not, these are relevant to me. Based either […]
Business / CRM
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7 trends in customer loyalty that marketers shouldn’t ignore
The comic Mandrake the Magician, written by Lee Falk, first appeared in 1934. Considered comic’s first real hero, Mandrake’s work was based on an unusually fast hypnotic technique. His […]
Business / Marketing
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Marketing is not a mantra. It’s core to the product.
Low profile market leader, Indigo Airlines’ success and strategy suggest that it practices marketing as it should be. There are lessons to be learnt. Or perhaps, we all need to refresh our marketing fundas.
Business / CRM
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I love my customers, but don’t ask me to go the extra mile!
Being a customer is a joy. You demand; others oblige. You ask, others give. You pay, others receive. What a high! Here are three real life stories. You’ll […]